Referral Programs Are the New Roofing Sales Team
Did you know? Referrals close nearly 69% faster deals compared to other sources.
Roofing sales in the current market are moving at a slow pace without technology. Hiring sales reps, they knock on the door and try their best with a sales pitch, hoping that homeowners might like the pitch and they would like to buy the roofing service.
Roofing projects now require a new marketing strategy for making roofing purchases and roof replacement easy for existing customers as well as new roofing customers.
A roofing referral program makes this work best by referral marketing through family members, referral requests, referral forms, etc.
Roofing Referral Programs: Your Secret Sales Force
The traditional sales strategy of the roofing company is moving towards digital and referral marketing. A referral program helps you convert your existing customers into attracting more referrals.
A roofing referral program operates as a referral sharing process, similar to a note or website, where roofing customers are encouraged to try our roofing services, such as a free roof inspection or roof replacement. In return, they receive referral rewards. In this blog, we will discuss how the referral program works and why it is considered a key component of a new roofing sales team.
Quick Insights:
- Traditional sales practices are expensive and less effective compared to referrals.
- Roofing contractors are switching from a traditional approach to referral systems.
- Referral program brings more trustworthy customers and helps you scale your business.
- Referral program software like MyClientBase helps you automate referrals and project management.
The Roofing Sales Game Has Changed. Here’s Why:
Till now, roofing sales reps work by knocking on doors, pitching homeowners, and then converting them from potential customers into successful sales conversions.
It worked well when labor was readily available, and the competition was light. But now, in this digital era, you need to use technology to speed up the whole roofing project and roofing business.
With the introduction of digital tech, instead of wasting time on cold pitches while knocking door to door, savvy roofers are moving with digital software and referrals, which work smarter and save time with faster connections with referred customers.
What Is a Roofing Referral Program (and Why It Works)?
A roofing referral program means that your existing customers refer neighbors or other prospects through a website link or social media platforms for roofing services like new roof installation or roof replacement, with the right incentives or referral rewards.
Why does a referral program work better?
- It helps us acquire new customers, such as friends, family members, or coworkers.
- It builds trust and credibility for your roofing business.
- It leads to higher customer satisfaction as it comes from existing clients.
What's the difference? The Sales Team Model vs. The Referral System
Let's study what the difference is between the traditional sales model and the referral program model:
A. Sales Team Model: Heavy Costs and Low Margins
The traditional sales model incurs significant costs, including training expenses, fuel costs, and high salaries.
Labor costs are constant, even if reps show successful conversions, the results keep changing. One week, everything is working at full efficiency rate, and the next, sales conversion slows down.
Even if reps are working and results are consistent, the margins are low because of high commissions.
B. Referral System: New customers and Referral Rewards
Referral program changes the whole process. Your existing customers share referrals among their contacts and submit positive feedback in person, which gets more leads.
The referral program also offers referral rewards to its loyal customers who generate more leads, such as money discounts or incentives.
How Referral Programs Become Roofing Companies' Secret Weapon?
Referral programs are the new sales approach rather than the traditional one. Let's determine how referrals are most approached, then the old sales approach:
1. Trust over Cold Outreaches
Cold outreaches and sales pitches sometimes feel pressured for clients.
But on the other hand, referrals feel natural and more trustworthy as they come from friends or family or a referrer who has used your product earlier.
According to the Nielsen Report, 92% of people trusted their friends and family's recommendations before purchasing.
2. High Sales Conversion with Minimal Efforts
Referral leads and practices work way better and faster than sales efforts.
Trust is already built, and leads are ready to convert into successful sales with minimal effort. Minimal effort can be in-person referral, through a phone call, or creating links, etc.
3. Referral Rewards help you Scale Growth
Roofing referrals help you scale more referrals and success.
Referrals work by awarding the right incentives to the referrer, such as discounts on the last shingle or a cash reward on a completed purchase or the first free roof replacement, etc.
When you check the calculation and compare it with the results, you can trust the referrals more. Here's why:
Check Efforts V/S Results:
- A single rep has to knock nearly 200 doors to get one deal.
- While referrals can close deals with links or a referral form in the first or second meetings.
Why Tech-Savvy Roofers Win with Roofing Referral Program?
Referrals not only reduce costs but also maintain healthy sales conversions. Referrals are making their way into the roofing industry, too. Let's study why roofers are choosing it:
I. Easy Tracking Conversions
With referral software, we can easily track the actions of referred customers.
While the traditional approach spends more time on approaching and booking appointments, with referrals, it's easy to book and track jobs.
II. More Clarity rather than Confusion
Traditional word-of-mouth or canvassing practices are effective, but sometimes they can get messy.
While the customers and the roofing company can check the conversion status and rewards on their phones, keeping everything clear.
III. Right Incentives with Referrals
Right incentives like cash rewards, discounts, tips, etc., are automatically tracked and approved on successful referral conversion.
Such instant referrals with the right incentives increase the number of satisfied customers and help your roofing company grow.
Go through this: How Can a Referral Program Save You Thousands on Ads and Bring Better Quality Leads.
Step-by-Step Guide: Building a Referral Engine Inside Your Roofing Business
Here is the step-by-step guide on how to build a referral program for your roofing company:
Step 1: Design Your Referral Offers
Design offers like something your customers want, such as cash rewards, tips, or discounts. Keep your rewards simple, clear, and attractive to get more referrals.
State the rewards with specific details like the rate of discounts or the amount of cashbacks, etc.
Step 2: Systemize the Referral Process
Maintaining notes or spreadsheets is messy and confusing. Choose a roofing referral program that tracks and keeps a note of every interaction with a referred customer.
You can also go for a roofing referral software, which automates rewards and referrals all in one place.
Step 3: Promote Referral Forms and Links
Once decided on referral offers and chosen the roofing referral program, you can start promoting online forms or direct links with neighbors and family.
There must be a seamless sharing process with CRM so that you can easily share codes and links through email signatures, contacts, or create money discount coupons, etc.
Step 4: Check and Optimize
The quality of rewards and the referral program must be checked and verified. The roofing business must closely monitor the referral process and strive to optimize it with the help of referral software features.
Why MyClientBase Is the Backbone of Referral Sales?
MyClientBase is the premier referral sharing platform, serving as the backbone for roofing sales.
It is a centralized platform where, with just three steps, your business receives more referrals: invite clients, track their journey, and the referral begins with one tap.
Let's take a look at some key features of MyClientBase:
- One tap referral sharing: Homeowners can check all interactions after the tap till conversion on the app.
- Reward tracking: It delivers the best customer experience and tracks the rewards. Building trust and loyalty.
- Real-time project tracker: Clients can share the referral links, and the app can track all entries since the beginning.
- Easy Client onboarding: Customers can use this app, invite their clients, and start the referral journey.
Conclusion: Your Roofing Referral Program Is Your New Sales Team
Referrals are not just a sharing process but the key to successful sales conversions.
They cut the conversion costs, close faster deals than your sales reps, and build trust for your business.
A roofing referral program is the new trend in 2025, where roofing businesses will get more deals instantly with high margins of profit.
Ready to Turn More Referrals into Your Sales Force?
Every missed referral is a missed roof.
Launch your roofing referral program with MyClientBase today and build a lean, loyal sales team that never asks for a base salary.
FAQs
1. How do I promote my roofing company?
Promote your roofing company with the help of a referral program, as it is less expensive than a traditional sales approach and converts leads more effectively.
2. How to get a referral program?
Start by choosing a referral program like MyClientBase, and then set your rewards, invite clients, and promote it. You are ready to start the process of getting more leads through referrals.
3. What is an example of a referral program?
A roofing contractor may offer a cash discount, such as $50 off on a new roof replacement for a client. Both the referee and the referral get benefits is the best example of a referral program.
